Starting an online clothing store is something we often see on Instagram but rarely successfully executed. A significant reason for this is that most overlook designing their social experience from the ground up, beginning with what someone will see when they first visit your page to them getting to your website on checkout. That’s why we’re going to go over a few tips on how to launch your store, so it’s Instagram-ready. Check them out below:
Focusing On What You Stand For
One of the most significant parts of starting a clothing store that resonates on social is first knowing just what exactly you’ll be socializing about. While on a practical level your main purpose will be to pick clothes, photograph them, and try to sell them through your Instagram on an online shop, unfortunately, there are plenty of other stores trying to do the same. That’s not to say it isn’t a good idea, however, it’s important to know how what separates you from the crowd, which starts with what you stand for.
A big part of knowing what you stand for is first knowing what the core of your belief system is. To establish this, most companies write a brand mission, statement, or mantra, which is an outline of the core reasons why they’re in business in the first place. This statement is something a lot of customers seek out first; as noted by Vision Critical, 91 percent of customers want to follow brands they consider to be authentic in their posts. Take the time to map out your values as a clothing store, as this will guide your content.