Gaining trust with a startup can be tough. As there are numerous other companies out there vying for the same market share, coming onto the scene as a new company means you need to build credibility and reputation. One of the best places to do that is online, especially in reaching a mass audience quickly. However, that’s why we’ve compiled a few tips on how. Check them out below:
Start With Your Brand
A significant part of developing your startup’s reputation is by coming out the gate strong with a solid brand. Especially as you’re trying to convince someone to start using a service from a completely new company, having a solid image for them to trust is crucial. According to Crowdspring, 91 percent of consumers say that they would rather buy from an authentic brand than a dishonest one. And although that’s not to say your company has malicious intentions, people are skeptical of new, which is why you need to be extra mindful of what your brand stands for and how you come off.
In assessing your brand, first, ask yourself “would you follow/like this company?” If not, ask yourself what about it doesn’t evoke trust with you. Remember, a brand should stand for some sort of moral high ground that collectively others will resonate with; for example, Nike stands for leading an active lifestyle. As deciding on a brand can take quite a bit of self-talk and reflection, be patient with your approach, honing in on what you stand for long-term.
Get Social With It
Another important factor for growing your startup’s audience is not only getting engaged on social but looking at which channels are going to work best for the demographics you aim to capture. Just because a company thinks “we need a LinkedIn and Instagram” doesn’t necessarily mean those channels are the most efficient investment of your time. However, that’s why picking up on where your base is and how to reach them is so crucial.
In looking at your idea customer, ask yourself what type of profile you’d place on these people such as if they use Instagram, Facebook, and YouTube, but use Instagram the most. Some demographics are easier to point out; for example, 71 percent of 18 to 24-year olds are on Instagram, meaning that if you’re going after a younger audience, Instagram engagement is your best bet. The process of finding your audience can take some time, but also is one of the most effective methods of reaching your marketing demographic. Embrace this as an opportunity to get to know your customer, as they’ll be some of the early evangelists for your brand.
Develop SEO Early
As one of the most effective digital marketing strategies out, SEO is an absolute must for your startup to gain traction on search. According to Junto Digital, 93 percent of online experiences begin with search, which goes to show the sheer number of people who turn to Google when they want to learn about something. While not an overly difficult or complex concept for your startup to implement, it can take some patience and time in being mindful of reaching that end result. Remember, SEO is largely a practice that involves maintenance over anything else, which is why it’s largely about establishing a process.
A helpful strategy is to start asking yourself what your core keywords are. For example, if your startup is based on discovering new art, then utilizing phrases like “new art app” or “discovering new art” or “app for art” might be ideal. The goal here is to find a happy medium between what people are searching versus what’s intricate about your brand, as trying to own a phrase that’s too broad is not only an expensive endeavor but also one that can largely be ineffective. Instead, utilize this as an opportunity for others to discover you organically, giving you a solid mix of traffic over time to thrive.
Even For Startups, Email Is Effective
Although we often think of email blasts as bothersome, they actually can be one of the most effective methods in seeing a return on your communication efforts. As noted by Constant Contact, for every dollar spent on email, an average return of $38 is seen in return, showcasing that even though it’s tedious, the process of email campaigns can be well worth the effort. All you need to do is figure out the value that it’ll provide for your audience.
In brainstorming what your message should be, first decide the overall theme or mission of your email blasts. Is it to be informative? Capture more sales? Showcase recent news? Whatever the case may be, this will help you determine the frequency of your email blasts, including if its weekly, bi-weekly, or even monthly. A good rule of thumb here is to ask yourself how often you, yourself, would like to see what your brand has to say, trying to aim for objectivity as much as possible. Finally, don’t give up hope if the first email blast or two isn’t as receptive as you wanted it to be, as the biggest goal is to improve and grow your audience as your startup continues to thrive.
What are some ways you’ve been effective in boosting your startup's reputation? Comment with your insights below!