When it comes to running a band successfully, there’s a lot that goes into it. Whether you’re focusing on getting the gigs you want, landing a record deal, or making some money from selling merchandise, there are many aspects to running a band successfully. And one of the most important aspects is social media marketing. The fact is, in today’s modern world, it isn’t just about sounding good anymore (even though that’s still a huge deal, of course). It’s about making your mark online and mastering your social media presence. And that’s why your band’s Instagram account has to be as good as it can be.
It’s not just about posting pictures from gigs or using the right hashtags. That’s a start, but if you’re serious about improving your band’s social media presence, here’s how.
1. Switch to an Instagram for Business account
One of the best things anyone serious about improving their social media presence can do is to switch from an ordinary Instagram account to one for Business. You’ll automatically get more views, as well as connect your Instagram to Facebook (which can be especially useful when you’ve got gig dates coming up). Additionally, you can add information such as your website, phone number, and email. There’s also the added plus that you can get free info about your most successful posts and follower statistics with Instagram’s free Insights feature.
Considering that over 60 percent of Instagram users log in daily, making it the second most engaged network (Facebook being first).