Gaining trust with a startup can be tough. As there are numerous other companies out there vying for the same market share, coming onto the scene as a new company means you need to build credibility and reputation. One of the best places to do that is online, especially in reaching a mass audience quickly. However, that’s why we’ve compiled a few tips on how. Check them out below:
Start With Your Brand
A significant part of developing your startup’s reputation is by coming out the gate strong with a solid brand. Especially as you’re trying to convince someone to start using a service from a completely new company, having a solid image for them to trust is crucial. According to Crowdspring, 91 percent of consumers say that they would rather buy from an authentic brand than a dishonest one. And although that’s not to say your company has malicious intentions, people are skeptical of new, which is why you need to be extra mindful of what your brand stands for and how you come off.
In assessing your brand, first, ask yourself “would you follow/like this company?” If not, ask yourself what about it doesn’t evoke trust with you. Remember, a brand should stand for some sort of moral high ground that collectively others will resonate with; for example, Nike stands for leading an active lifestyle. As deciding on a brand can take quite a bit of self-talk and reflection, be patient with your approach, honing in on what you stand for long-term.