So many businesses these days neglect the usability of their web presence. This is a shame since usability is vital for website success. Every single experienced web designer out there will tell you that having proper usability is the foundation of site success. This is what helps boost revenue and sales.

Whenever you hire someone to build a site for you, be sure that you discuss usability so you can end up with something effective for your business, like the site of Noll Law Office in IL. This is possible by respecting numerous characteristics of a user-friendly website, with those highlighted below having to be considered as the most important.

Mobile Compatibility

The number of people using smartphones to browse the internet is constantly growing. This is why the site needs to be optimized for mobile gadget access. One of the first things that have to be done is to check the way in which a site appears when a mobile phone is used for browsing. Then, the use of Google Mobile Site Tester is a necessity. When the website does not look great on a mobile phone, numerous potential clients are lost. 

A Properly Planned Information Architecture

The way in which information is presented and optimized on a website is very important for usability. It is so often neglected but this should not be your case. You basically need to carefully plan all website categories and sections. Your goal is always to present information in such a way that the user will have no problems in accessing what is desired. Thinking from the point of view of the potential user is always the priority, especially in the event that the website has a lot of content.

Easy To Scan Content With Proper Formatting

Most internet users these days just skim through content. They do not read every single line that is present, as many believe. This is why most business websites these days have limited text content, especially on the homepage. 

All the content present on a website has to be formatted based on this principle. This includes properly using headings, bullet lists, paragraphs, images and videos. You want to make it as easy as possible for readers to scan the content and find what they want to know. 

Fast Loading Times

One of the worst things these days is having a website that takes a long time to load. One of the most common reasons why a person leaves a site is waiting too much for the content to load. This is why increased site usability automatically making sure that pages load in under 6 seconds. The faster, the better!

Numerous speed tests can be performed in order to figure out what changes are needed. Also, in the event that you service a community that covers numerous states or even countries, the use of content delivery networks is highly preferred since loading times can be drastically reduced. Always remember that typical customers wait seconds for pages to load. If this does not happen, they go to the competition.

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