Imagine being able to hit the publish button every time you write a post and know it’s going to crush it.

How much better would you sleep at night?

As a travel blogger, you probably have tons of potential topics to write about, but knowing what content will perform and drive traffic to your site for years to come can be tricky.

Fortunately, you don’t have to keep guessing what your audience is going to love. The tips I’ve provided below will teach you how to produce killer content time and again for your travel blog.

Let’s dive in.

Study Your Audience, Then Study Them Some More

Creating awesome content doesn’t start with your pen, it starts with your audience. As many bloggers know, being successful in the business means providing as much value as possible to your readers. This means knowing what they’re looking for.

You need to know in excruciatingly painful detail what their hopes, dreams, and fears are. What keeps them up at night? Why would they be searching for when they come across your blog?

Is it cheaper travel deals? First person experiences of the places they want to visit? Or it could be some combination of both. Whatever the case, you need to do your homework and be in the know.

Steal Ideas from the Best

Once you have a detailed profile of what your ideal reader looks like, now it’s time to start producing content for them.

You could rely solely on your own research, and you’d probably hit the mark most of the time. But why leave it to chance?

Instead, use an online SEO checker to dive into your competitors’ best content. Then, use what you find and combine it with your own market research to create the perfect piece of content. Improve upon what they’ve already published in every way.

People will love what you create, and they’ll keep coming back for more.

Quality Beats Quantity Every Time

Blogs need to be updated frequently. This keeps content fresh and always in the minds of the reader. It also has some advantages in SEO land; however, one rule reigns above all when it comes to producing content.

Never sacrifice quality for quantity.

If it’s Friday morning and you need to have an article published to keep on track with your usual schedule, but what you currently have is utter crap, you probably shouldn’t publish it.

There are thousands, if not millions, of other travel blogs out there in the world. Think closely about why people choose to read yours over others. It’s most likely due to the quality of your content, with a little bit of your own personality mixed in.

Remember that the only type of content worth sharing, is high quality content that deserves to be shared.


Owning a travel blog can be a fun and rewarding adventure. If your content has been a little lackluster as of late, the tips above can help you create killer articles every time. 

Know your audience, steal your ideas from other top bloggers, and never sacrifice quality. Good luck out there and happy blogging.

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