When it comes to running your ecommerce business, there’s so much you have to juggle. From knowing how to hack Instagram in terms of marketing to understanding the ins-and-outs of graphic design for your website and logo to keeping a balanced budget, almost every hour of your day is dedicated to making your ecommerce business as successful as possible. That’s why you’re focusing even on the smallest of details--including how to write product descriptions that work--because you know that however good your social media strategy is, no one’s going to buy your products if they don’t get excited about them.

Luckily, just like with other forms of writing (like blogging), there are ways of the trade that’ll help you make your product descriptions amazing. So if you want to learn more, read on:

Understand your buyers

Even before you start writing, you need to know who you’re writing for. Whether your main audience is mothers working from home, or Gen Z kids in college, that’s going to completely change the style of your writing, from what language you’re using to the length of your sentences and paragraphs. In addition to helping you write your products descriptions better, understanding your potential buyers can also help you decide what to sell--and what price.

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A key challenge in customer acquisition is retention. Your best customers won’t stay your best customers forever – unless you put in a little effort. Although a simple thank you can go a long way, your most valuable customers deserve a little more. Here are some gift ideas that can express gratitude to your customers without a single word.

1. Branded Gift Baskets

A smart, well-thought-out gift basket will be filled with relevant, customized products for your customers. Most importantly, it will be branded so the recipient will always associate thoughtfulness and kindness with your company. 

2. Leather Journals

If your clientele mostly consists of business professionals, give them a truly useful and handsome gift, like a leather journal that speaks of elegance and class. It’s useful for all the note-taking they probably do, and the leather is beautiful and timeless. Your brand logo can easily be stamped in the corner to remind customers of your brand.

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Most service-based businesses rely on regular appointments to secure ongoing streams of revenue. If your business is like most, increasing your ability to schedule more appointments with customers, clients, and prospects will enhance your chances of growing revenue and building a sustainable business model. But how exactly do you book more appointments?

4 Ways to Get More Appointments

“The old school of sales says you use the first contact to ‘sell’ the sales appointment. Meaning that you typically hard sell the prospect in a cold call or brief initial meeting to take a sales appointment with you,” sales expert Steve Gordon says. The goal here is to slow play the relationship and save the full pitch for the appointment.”

While this approach has its benefits and works in many situations, it’s not exactly a stellar technique. People know they’re going to be sold to – something they really don’t want.

“Sales is often compared to dating and when you take this approach it’s like inviting a girl you’ve never met before for a romantic evening at your place for a first date,” Gordon continues. “The odds of success are not on your side.”

As a long-term strategy, you need to ditch this approach. Stop selling the appointment and begin selling value. Sell something that’s free, like a report, webinar, complimentary service, or course. Then use that free touch point to sell the appointment. 

In the meantime, while you shift your approach, you’re still looking for a way to quickly get more appointments. These four tips will help: 

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In the realm of digital marketing, the term ‘customer engagement’ holds immense importance. Engaging with your customers in real time is indispensable for delivering them the best possible experience. It not only contributes to the growth of the business but also adds true value towards its primary goals. When you measure the top ‘engagement metrics’ throughout the marketing funnel, you develop an understanding of how poorly or brilliantly your marketing is performing. Hence, let’s discuss 6 most crucial engagement metrics that marketers in any SEO company in India or abroad need to keep a close eye on. We have also included some actionable strategies to improve them in order to perk up your business bottom line.  

Reach Of Content

Crafting a brilliant piece of content, which will resonate well with your audience, is an art. But if you want to know how it is working actually, you have to measure your ‘content reach’. It primarily defines the understanding of the total number of unique users and readers who consume your content while geographic locations, types of device, and social shares are other elements to consider. 

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