In the realm of digital marketing, the term ‘customer engagement’ holds immense importance. Engaging with your customers in real time is indispensable for delivering them the best possible experience. It not only contributes to the growth of the business but also adds true value towards its primary goals. When you measure the top ‘engagement metrics’ throughout the marketing funnel, you develop an understanding of how poorly or brilliantly your marketing is performing. Hence, let’s discuss 6 most crucial engagement metrics that marketers in any SEO company in India or abroad need to keep a close eye on. We have also included some actionable strategies to improve them in order to perk up your business bottom line.
Reach Of Content
Crafting a brilliant piece of content, which will resonate well with your audience, is an art. But if you want to know how it is working actually, you have to measure your ‘content reach’. It primarily defines the understanding of the total number of unique users and readers who consume your content while geographic locations, types of device, and social shares are other elements to consider.