Instagram was created as a visual social media platform exclusively for sharing photos and videos, but it has evolved into much more over the past eight years.
Because of its visual nature, this social media channel allows you to reach out to a dynamic audience, but how do you do that?
These are tried and true techniques to help you grow your Instagram account and engage with more people regardless of your purpose.
1. Regular Posts – Sharing regular posts is vital to growing your profile. Avoid posting too many images in a day, but one to three is acceptable and will be efficient enough to drive growth.
2. Consistent Content – People following your account do so because they want to see more of your images and/or videos. For instance, if you share images of dogs and cats, your audience wants to see a consistent, but not annoying flow of your images every day.
3. Share-Worthy Images – Pay attention to which images get shared most often. When you see tags like “@instagramuser, you’ve gotta see this picture”, your images are getting seen by potential followers.
4. Engage & Follow – Look for people who are interested in your niche by looking at your competition. See who is following them, follow them and get followers back. Look for active users who engage, respond, and add value. Your interaction must also add value.