When it comes to running your ecommerce business, there’s so much you have to juggle. From knowing how to hack Instagram in terms of marketing to understanding the ins-and-outs of graphic design for your website and logo to keeping a balanced budget, almost every hour of your day is dedicated to making your ecommerce business as successful as possible. That’s why you’re focusing even on the smallest of details--including how to write product descriptions that work--because you know that however good your social media strategy is, no one’s going to buy your products if they don’t get excited about them.

Luckily, just like with other forms of writing (like blogging), there are ways of the trade that’ll help you make your product descriptions amazing. So if you want to learn more, read on:

Understand your buyers

Even before you start writing, you need to know who you’re writing for. Whether your main audience is mothers working from home, or Gen Z kids in college, that’s going to completely change the style of your writing, from what language you’re using to the length of your sentences and paragraphs. In addition to helping you write your products descriptions better, understanding your potential buyers can also help you decide what to sell--and what price.

To make sure each part of your ceremony appears distinct to your guests, you might like to  alter the music in accordance with whichever phase you're moving into. Not only will this strengthen the thematic nature of each musical setting – it will also serve to prompt your guests that something new and different is happening. Here, we've separated a typical wedding ceremony into sections, and outlined which kind of wedding music and which kind of performer(s) would suit each one best.

Pre-ceremony

Before your wedding begins, you're going to want to set the tone for the rest of your ceremony as your guests filter in and find their seats. Remember – first impressions last! While you're probably going to want to save the more exciting, upbeat music for later on (definitely for a few drinks later), you still have quite a lot of scope here for choice. Try to avoid choosing completely different music from the rest of your playlist for this preliminary period – you do want some semblance of unity in the soundtrack to your union, after all. But don't feel obliged to stick to pre-recorded tracks of whispered vocals accompanied by barely audible piano – unless, of course, this ties into your overarching theme, and you plan to have piano and vocals of varying degrees of intensity to underpin each magical moment. Feel free to branch out into other genres – if, for example, you've hired a jazz band for the evening, you could ask them to play something light to welcome people into the room, or even for the pianist or guitarist to play a solo set. Just choose the kind of music that represents whatever theme of wedding you've opted for, be it traditional, modern or vintage, then take it down a peg or two – it'll really build the anticipation for what comes next.

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