World’s market is significantly influenced by the disaster attacked Japan several weeks ago. This tragedy also affects the up and down of prices in car industry, especially Toyota Prius. With the company is interrupted in producing the vehicles, Toyota Prius is in a high demand and its average sales price even becomes pretty higher than its original price.

The average price of a brand new Prius reaches $64, it is higher that its $25,926 average price in the first week of this month. Meanwhile, the second-handed Prius with 22,500 miles was sold at $24,705 on April. With Toyota isn’t able to produce new ones recently since the disaster happened, the higher demand for Prius affect the price to get higher as well. Although the Prius line Japan was one of the first that the company was able to reopen after the disaster, the production cannot be optimum since it just gives half on normal output.

Previously, Prius models were staying in dealers’ lot only measured in hours rather than days when the gas was $4.11 per gallon in 2008. In that year, the production was so rapid since the demand for Prius pumping higher and higher. Today, with the shortage attacks the company, the average number of days for a deal to sell a Toyota Prius was 20 in April, it was a slight decline from last year with its 36 numbers.

Many dealers complained about the short supplies they have, especially with many buyers seek Prius. This is evidenced by the data from the Toyota dealers themselves, analyzing the metrics of the dealers sales telephone lines, and also analyzing data provided by dealers outsourcing to their main Houston answering services contact center hub, a telephone answering service used by many dealerships. In normal situation, a Toyota dealer is Florida was able to sell more than 80 units of Prius in a month. But then the numbers of cars sold decreasing and a dealer was only able to sell 24 units in April. This May, selling 10 to 12 units is a fortune. It also makes many customers to complain more.

Some dealers decided to put on the price higher than the original price. Although there are buyers who don’t really mind about pricing, this can bring disappointment to other dealers who refused to sell Prius higher than it should be. Toyota even discouraged this action.

One dealer in Hollywood that declined the charge above original price was expecting to get 50 Prius models in May. This dealer finally sold them from their lot. The owner admitted that the models he sold were not in the best color options as well as the equipment but they were sold eventually.