Whether you’re just interested in doing more traveling or you’re already a seasoned pro, a travel blog or social media marketing account could help you score some affiliate links or brand representative gigs that could help you save on your next big trip. But with the volume of travel blogs on the internet, you’re going to have to stand out from the crowd with more than stunning landscape photography and a few posts about the vacations you’ve taken; you need to consistently generate quality content potential travelers want to see. If you’re interested in starting a travel blog that people will actually want to follow (and which you could one day make profitable), start by employing the following strategies.
- Be information-driven. The reason people turn to social media to get answers to their travel questions and inspiration for their next big trip is that they trust the reviews and opinions of their fellow travelers more than the word of advertisers and brands. According to CMO, approximately 95 percent of travelers read seven or more reviews before booking their trip, and they spend an average of 53 days visiting 28 different websites to help guide their decision-making. What’s more, as much as 50 percent of travelers check social media for travel tips.